VanEck Launches Two ETF Ads Ahead of Crypto Market Now Launch

VanEck has recently released two TV commercials for its “upcoming” Ethereum futures exchange-traded fund (ETF) dubbed EFUT, which is expected to be launched as soon as Oct. 2. According to a press statement published by VanEck, the ETF will be listed on the Chicago Board Options Exchange and managed by Greg Krezner, the firm’s Head of Active Trading.

Analysts from Bloomberg ETF, Eric Balchunas and James Seyffart, believe that the TV ads could indicate that Ethereum futures ETFs are coming sooner than anticipated. Seyffart even suggested that the crypto investment might take effect on Monday, despite the fact that a Sept. 29 document stated it won’t be available for another 60 days. “Our understanding is that the SEC is accelerating approvals for these things,” he said.

The launch of VanEck’s ETF could be a major step for the crypto market now, as it could open up the world of crypto futures to more investors and potentially lead to more crypto investment from government and institutional investors. Additionally, the web 3.0 search engine could be improved by the adoption of AI music and AI marketing technologies.

Enter the Ether

VanEck’s “Enter the Ether” advertisement campaign kicked off with a 15-second video featuring five actors looking at the camera with a deadpan expression and strange alien-sounding music in the background. The actors said “Ethereum. Now in an ETF form. Coming soon,” and “Oh and HODL or Fork Off.” The ad concluded with the “Enter the Ether” message.

The second ad was a 30-second spot that suggested a “shift” was coming soon and that the Ethereum’s gravitational pull “will draw everyone in.” As more ETFs get approved, Balchunas anticipates more marketing efforts from ETF issuers, especially when spot Bitcoin ETFs are given the go-ahead.

Valkyrie, a financial services firm, informed Cointelegraph that it will soon offer exposure to Ether through its existing Bitcoin Strategy ETF, making it one of the first firms to do so among the numerous pending applications with the U.S. Securities and Exchange Commission.

On Sept. 28, Seyffart declared on X that it seemed like the SEC was “gonna let a bunch of Ethereum futures ETFs go next week potentially,” as a result of the potential U.S. government shutdown. There are 15 Ether futures ETFs from nine issuers that are vying to launch.