Super Bowl's global audience is not enough for crypto ads, suggests Kraken exec

American Super Bowl LVIII Clashes with Global Crypto Plans

This Sunday, the highly anticipated Super Bowl LVIII will take place, but there is speculation within the crypto community that there will be no crypto ads this year, similar to last year. However, an executive from Kraken, a popular crypto exchange, suggests that the event’s heavy focus on American audiences conflicts with their global expansion plans.

Last year, the now-defunct crypto exchange FTX made headlines as a major advertiser during the 2022 Super Bowl, featuring comedian Larry David. However, just nine months later, the exchange collapsed.

In a previous report by Cointelegraph on February 1, it was revealed that David regretted his involvement in the FTX promotion, where he encouraged viewers to “not miss out on the next big thing.”

“So, like an idiot, I did it,” David admitted.

Transition in Crypto Advertising: From Hype to Education

In a recent Fox Business report, Kraken’s chief marketing officer, Mayur Gupta, emphasized the shift in crypto advertising from generating hype to educating the public about the potential of cryptocurrency in the future.

Gupta also highlighted the fact that the Super Bowl primarily targets an American audience.

He predicts that the next wave of crypto users will come from all over the world, indicating the exchange’s preference for events with a more global appeal.

“The Super Bowl is a U.S.-centric event, but the next generation of crypto users will come from various countries, not just the United States,” he stated.

Global Efforts to Boost Super Bowl Viewership with AI and ML

In recent news, it was reported by Reuters that the U.S. government is utilizing advanced technology such as AI and ML to increase the global viewership of the Super Bowl this year.

The highly anticipated game will be broadcasted in 190 countries, with the U.S. State Department even coordinating watch parties in 30 locations abroad.

Neilsen data shows that the Super Bowl has consistently reached over 100 million viewers since 2010.

With the SEC’s recent approval of 11 Bitcoin exchange-traded funds (ETFs), there has been speculation that asset management firms may take advantage of the Super Bowl’s massive audience by advertising their AI-curated services.

Super Bowl LVIII Ads to Focus on Humor and Entertainment, Steer Away from AI and Crypto Firms

Despite the approval of a Bitcoin ETF product, BlackRock, the world’s largest asset manager, has reportedly not secured any advertisement slots for the upcoming Super Bowl LVIII.

Another approved applicant, VanEck, a leading asset management firm, recently expressed their support for the absence of crypto ads in this year’s Super Bowl.

Cointelegraph has previously reported on the lack of crypto advertisements during Super Bowl LVII in 2023, following bankruptcy filings from various crypto firms and a market downturn.

According to Paul Hardart, a clinical professor of marketing at New York University’s Stern School of Business, the theme for Super Bowl LVIII ads will likely be “fun, humor, and entertainment,” marking a notable shift away from previous years’ focus on artificial intelligence (AI) and crypto firms.

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