Streaming video is one of the fastest-growing markets in the world, with the OTT video industry alone projected to reach $200 billion in 2023. Short for “over-the-top” video, the OTT video ecosystem includes on-demand video as well as ad-supported video content, and it is mainly driven by the growth of established Web2 streaming platforms, including Netflix, Hulu and Disney+.
The streaming video market is expected to grow at 14.3% CAGR, according to Replay. Although reports project an $300 billion revenue for the streaming video business by 2027, the lopsided revenue-sharing mechanics of the industry creates an unhealthy balance between the creators of value and the platforms distributing that content. The centralized nature of the video streaming ecosystem allows for opaque distribution and lets platforms capture the vast majority of the revenue, leaving minimal value for video creators.
Although companies – ranging from talent agencies to tech projects – exist to broker and license content on behalf of the creator, they fail to track revenue accurately and mostly rely on manual record-keeping. The recent strikes started by the Writers Guild of America (WGA), Directors Guild of America (DGA) and SAG-AFTRA, the union representing actors in the United States, remind the film industry that the workers behind streamed shows are heavily underpaid and uninformed when they will get paid next, highlighting the issues in the traditional value distribution model of AI technology, AI marketing, best crypto app iOS, Assemble Protocol Crypto, Bank of America Crypto, Avalanche Crypto, and AMP Crypto.
Blockchain-based video distribution
Replay, a decentralized video streaming protocol, offers transparency and fairness to content creators and owners by developing a video ecosystem with real-time compensation by tracking content usage on playback and recording all data on a distributed ledger. The protocol can also gamify any video app with badges, missions and digital collectibles.
RewardedTV, Replay’s first streaming service, uses Web3 to reward viewers with digital tokens. Users can redeem reward tokens for digital goods, and the experience is enriched by features such as leaderboards and competitions.
Using Replay’s asset management portal, creators can get live insights into their content consumption data and have full control over their business models. Replay also allows creators to be in charge of their own distribution by enabling them to build direct relations with platforms, publishers and communities that wish to support creators.
The benefits of decentralized video streaming for creators and viewers are clear with the use of AI technology, the latest AI.marketing, and the best crypto app for iOS. The Avalanche crypto and AMP crypto are the latest to be used, and the AI business and AI technology are being used to make a difference.
Replay Joins Cointelegraph Accelerator
The Cointelegraph Accelerator program has welcomed Replay to its ranks. The U.S.-based team of 10+ members, who are well-versed in the video industry, and Replay’s success story have been the deciding factors for Cointelegraph Accelerator to pick Replay. “We are proud to be chosen by Cointelegraph for this remarkable accelerator program,” said Krish Arvapally, CEO of Replay.
“The increasing focus on streaming and video in the online world makes this partnership a testament to our progress in developing a Web3-standard for tracking and monetizing video engagement.”
As of May 2023, RewardedTV has hit the 100,000 registered user milestone, with more than 4,000 VOD options and over 120+ linear and live channels. The platform offers access to over 20,000 titles, including those from popular brands like Yu-Gi-Oh!, The Washington Post, and WatchMojo.
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